Artists and arts groups are using websites and social media to reach prospective patrons. It’s easier than ever to set up a web presence. Popular alternatives to hosted domain names include Facebook pages, Google sites or blogs like WordPress or Blogger.
How do artists use the internet? A recent survey about artists’ use of the internet by Xanadu Gallery drew a geographically diverse group of respondents from throughout the U.S. and especially Pacific and East Coast artists. Many of the respondents feel the most important functions of their artist website are to market work to buyers, and inform existing customers of new work. Selling is important as well, but only 20% of respondents listed selling as being of critical importance in their online marketing efforts. Those artists who sell from their website report that most buyers visit the artist’s website to learn more about them and their work.
Read more about artists and the internet at the Red Dot Blog.
Effective Advertising on the Internet