Data from the North Carolina Department of Commerce’s Division of Tourism, Film and Sports Development shows that visitor spending increased in all counties in 2012. Visitors spent $53 million per day across the state and generated nearly 200,000 jobs statewide. More than $19 billion was spent during the year.
The Arts and Economic Prosperity IV study by Americans for the Arts found annual event-related arts and culture nonprofit audience spending beyond the cost of admission to be $582.5 million. Non-resident attendees spent an average of $63.79 per person. When a community attracts cultural visitors it harnesses significant economic rewards.
The Blue Ridge Traditional Music Venues study found that for every 100 visitors to a traditional music event, more than $4,000 will be spent in the community. The Creative Vitality Index found $177.5 million in consumer spending at book and record stores and $465.7 million in purchases from art galleries and individual artists statewide.
Visitors to North Carolina comment that cultural attractions are important destinations for travel. The NCArtsTrails program of the North Carolina Arts Council provides authentic arts experiences for visitors and residents.
Visit Blue Ridge Music Trails of North Carolina and Literary Trails of North Carolina to find opportunities to explore our rich cultural heritage. Companion guidebooks help visitors plan itineraries and gain a deeper understanding of the events and places along the trails.
Find information about county visitor spending at the Department of Tourism’s Travel Economic Impact website.