The Blue Ridge National Heritage Area, Biltmore, and four community colleges are offering a new “Blue Ridge Hospitality” training for employees in the hospitality industry in western North Carolina beginning April 4 thorugh May 3.
Tourism is a major economic driver for the mostly rural 25 westernmost counties of North Carolina, with a total economic impact of $2.39 billion. Attracting visitors is important to the region and area businesses. Serving those visitors appropriately, ensuring they have a quality visit, extending their stays, and fostering repeat visitation is equally important.
One of the most respected attractions in the region known for its outstanding customer service is Biltmore, which has developed a highly successful customer service training program, “Gracious Hospitality.”
The BRNHA is partnering with Biltmore to offer “Blue Ridge Hospitality Training” specifically designed for employees in the fields of hospitality and tourism in Western North Carolina. The training will include Biltmore’s program along with a component of regional heritage and history content that will provide workers with more in-depth knowledge of their region, which they can share with visitors.
The training will take place in four area community colleges: Southwestern Community College (Sylva), Caldwell Community College & Technical Institute (Lenior), Haywood Community College (Waynesville), and Mayland Community College (Spruce Pine.)
The goal is to help support organizations or businesses deliver exceptional customer service. Businesses who participate will have a competitive edge and employees will feel a greater sense of pride in this region and in their work, key components of job satisfaction and employee retention. Participants will be trained on the national importance of our heritage and realize that they are an integral and valued part of our regional economy.
• April 4, Southwestern Community College, Burrell Center, Sylva.
• April 12, Caldwell Community College & Technical Institute, J.E. Broyhill Center, Lenoir.
• April 19, Haywood Community College, Student Center Auditorium, Waynesville.
• May 3, Mayland Community College, Samuel L. Phillips Center for Business & Technology, Spruce Pine.
Cost: $35 per person includes lunch, a reference manual and prizes. All workshops are from 9:30 a.m. – 2:30 p.m. Registration starts at 9 a.m. Online registration for the training is available at http://www.blueridgeheritage.com/partners/blue-ridge-hospitality-training.
The Blue Ridge National Heritage Area is supported by the N.C. Arts Council in its work on the Blue Ridge Music Trails of North Carolina, www.BlueRidgeMusicNC.com.